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How many of these emotional needs does your customer experience design deliver?
An experience is only an experience because of emotion; computers do not experience; the stronger the emotions the stronger the experience and it’s imprint in the memory bank. So customer experience...
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Do you want to improve the customer experience? Wondering where to start?...
Where do I start with my Customer Experience programme? One of the questions that comes up again and again is where do I/we start on improving the customer experience? Well you can put in place a VoC...
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An opportunity for Amazon to improve and get more customers?
Amazon is a great company We all know or should know that when it comes to customer-centricity (as embodied by the products, the shopping experience, the useful recommendations, the helpful customer...
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Customer Experience Design: it’s not about the process it’s about the human...
The problem with Customer Experience is the Designers Is the engineering / six sigma way of thinking and approaching the business world the right one for designing and orchestrating customer...
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VoC: what’s wrong with VoC and how do you get it right? (Part II)
In the previous post I shared the first part of my discussion around VoC with Erich Dietz, VP of Business Solutions at Mindshare Technologies (specialists in customer surveys and enterprise feedback)....
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